Privacy Policy

This privacy policy for the Pace Ward Ltd and sister companies explains how we use any personal information we collect about you.

The companies incorporated within the Group are Pace Ward Ltd, Pace Ward Black and Pace Ward Financial Services.

What information do we collect about you?

Personal information which you supply to us may be used to arrange insurance contracts.

How will we use the information about you?

We collect information about you to arrange insurance on your behalf, manage your insurances and provide you with information on developments and new products in the Risk and Insurance Industry.

Some or all the information you supply to us in connection with your insurance proposal may be passed to insurance and other companies for underwriting, claims, premium collection and statutory requirements.

Your data will be held in accordance with current data protection laws.  We will only use your personal information when the law allows us to. The main reasons are where we need to perform a contract, we have entered with you where we need to comply with a legal obligation or where it is necessary for our legitimate interests (or those of a third party). We may also use your information where it is

needed in the public interest (or for official purposes).

How do we use information collected from our website?

Our website uses cookies set by the Joomla software platform, used solely for the purposes of checking which page(s) a website user has already visited. These cookies are ‘session cookies’ which means they are generally automatically deleted when a user closes their web browser or turns off their computer. They do not store any personal data and there would be no way to identify a user from the cookie data.

Our website also uses Google Analytics to analyse the use of the website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store and use this information. Google’s privacy policy is available at  For further information about cookies visit: or  You can set your browser not to accept cookies and the above websites will tell you how to remove cookies from your browser, however in certain cases some of our website features may not function as a result.  Marketing Data may be passed to our group Companies for marketing purposes to provide you with information about products and services which may be of interest to you. If you have any queries or wish to opt out of group marketing, please write to us at the address shown. Pace Ward will not share your information for marketing purposes with companies outside of the group.

Access to your information and correction.

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please contact us – details below.  We want to make sure that your personal information is accurate and up to date. You may ask us to correct information you think is inaccurate.

Other websites.

Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.

Changes to our privacy policy.

We keep our privacy policy under regular review and we will place any updates on our web page. This privacy policy was last updated 20th May 2019.

How to contact us.

Please contact us if you have any questions about our privacy policy or information, we hold about you:-

By email:  or write to us at:-Pace Ward, 6 Ridge House, Ridgehouse Drive, Festival Park, Stoke-on-Trent, Staffordshire, ST1 5SJ.

Pace Ward Limited are Independent Insurance Brokers who are authorised and regulated by the Financial Conduct Authority. A member of the Compass Network. Pace Ward Ltd Registered Office - 6 Ridge House, Ridgehouse Drive, Stoke on Trent, ST1 5SJ - Registered in England & Wales Number 04812481
Pace Ward Financial Solutions Ltd is authorised and regulated by the Financial Conduct Authority. Pace Ward Financial Solutions Ltd Registered Office - 6 Ridge House, Ridgehouse Drive, Stoke on Trent, ST1 5SJ - Registered in England & Wales Number 07662588